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The simple act of sending printable birthday cards to employees and clients can make a tremendous impact on your business. Unfortunately, employees are less engaged and clients are less loyal than ever before. Both have plenty of options for employment and for products and services. By showing appreciation for them, you can help create loyalty for your business. Think of it this way, your employees and your clients are your best assets. Printable birthday cards can be your secret weapon to keep them very happy with your business.

We’ll take a look at why birthday cards are important and the impact they have on your business – Let’s go!

Company Culture Starts at the Top

If you manage or own a company, chances are your employees aren’t engaged. And the less engaged employees are, the more likely they are going to leave your company.

This turnover comes at a great cost. Companies lose up to $71 Billion every year due to employee turnover.

There’s one CEO who’s been sending out birthday cards to his 7,400 employees since 1985. Sheldon Yellen of Belfour Holdings started this habit over 30 years ago because he was hired by his brother in law and his fellow employees thought he was getting special treatment.

His intent was to send birthday cards to open up the door to conversations with other employees. He noticed that they worked and the effect of the cards went much deeper. He’s noticed how birthday cards have changed the level of communication between him and his employees and how it’s created a more giving culture.

Since the doors of communication are open, employees are more likely to stop by and say thank you. He credits birthday cards to helping him earn respect in the company. He also found that by showing appreciation to his employees, company culture was created where employees are more giving to each other.

When people feel appreciated, they extend that appreciation and show it to those around them. It’s a trickle-down effect. Even though sending printable birthday cards isn’t a new concept, they have more influence among employees. Employees aren’t motivated by money. They’re motivated by recognition, praise, and a fun work environment.

The right birthday card can accomplish all three.

Create an Emotional Connection with Employees

There are positive psychological impacts when you send printable birthday cards to employees. Birthday cards are a form of appreciation and gratitude for your employees and the contribution they make. As your employees receive birthday cards, sending printable birthday cards that create a cycle of positivity.

Let’s say that you have an employee who has been in a funk. They clock in, do the minimum amount of work, complain a lot, go home and collect a paycheck. You recognize that it’s their birthday and send them a printable birthday card. What that does for the employee is put them in a better mood.

Basically, the brain can’t focus on the good and the bad at the same time. Once the brain focuses on the positive, it starts to look for other positive things. This can lead to an increase in exercise and a decrease in depression. Studies by Harvard Medical Group have even linked gratitude to sending printable birthday cards.

Employees tend to be more empowered, confident and inspired. They’re also more committed to the organization. That’s a huge return on investment for something so simple. Once you send birthday cards to employees, follow up with a thank you for a job well done. This will start the positive momentum that can become infectious in organizations.

Are you the type who hates writing cards because you never know what to write?
Here are a few ideas to inspire you.

Printable Birthday Cards Drives Client Loyalty

Employee turnover costs companies a great deal. sending printable birthday cards even more. It’s up to 25x more expensive to create a new client than to keep a current one. There are many sending printable birthday cards, and birthday cards are part of the puzzle.

They show your clients that you’re interested in them as people, not just how much they spend with you every year. Birthday cards help transform transactional relationships to more personal ones with your clients.

Like what was found with employee engagement, engaged customers also add value to businesses. Customer engagement also has an impact on your bottom line.

Recent research by Rosetta Consulting shows that engaged clients are 5 times more likely to buy only from your brand. These engaged clients also buy 90% more often and spend 60% more per purchase. You can send an email or simply say happy birthday over LinkedIn. These are virtually automated processes, so you don’t have to think too much about it.

It’s a nice touch and might make a difference in your client relationship, but does it have the impact that printable birthday cards would have? While saying happy birthday over email and social media may be a new social norm, sending a birthday card can help you stand out and show that you care. It can show a level of excellence that your competitors don’t have.

Sending printable birthday cards can be a powerful tool to open doors with your clients. Combine this with follow up phone calls, thank you notes, and small thank you gifts, and you have a formula for a highly engaged customer.

Birthday Cards That Make a Difference

Can printable birthday cards really do all of that? Yes. This small, simple show of appreciation has the power to increase employee engagement, decrease customer churn, and increase your bottom line.

Why would you not take a few minutes out of the day to appreciate someone?

You may only have a few clients and employees or you may have thousands.
MyPostcard is ready and able to save you time and money to get those birthday cards out now.

Create your customizable birthday greeting cards or postcard today.

The world’s largest New Year’s party is on Copacabana Beach. Over 2 million of Rio’s residents and visitors party on the edge of the sea. Like people all over the world, they party in hope of prosperity, health, and love.

You’re ringing in the New Year, and you want your greeting cards or postcards to convey the right sentiments. Here are some tips to help you write the best New Year card messages.

New Year Card Messages Tip #1
Have an Accident

Mark Twain once said, “Name the greatest of all inventors. Accident.”

“Chance operations” is a term used in poetry to describe a method of writing poetry. It traces its roots back to the Dada art movement in the early twentieth-century. Dadaists were interested in our subconscious ability to make associations and meaning from random text.

Write a Dadaist poem for your New Year card by choosing a newspaper article. Cut out each word and place them in a bag. Draw out words and place them in the order they left the bag to create an original and strange New Year greeting.

Include a note explaining how you wrote the poem. Offer them meaning and creativity as your happy New Year wishes.

New Year Card Messages Tip #2
Be Personal

Greeting cards fulfill a need. We sometimes find it difficult to express our feelings for a loved one and so a ready-made sentiment can help. Perhaps we feel we can’t put it better than the professionals.

If you’ve received a personal note expressing affection, no matter how clumsily, it is so much better than a pre-printed sentiment. Sometimes, it’s the clumsiness and amateur aspect to it that’s so heartwarming.

Prepare to write by thinking about times you’ve had together over the last year. Write a short description of the memory and how it made you feel. Copy this into a blank card with an appropriate picture.

New Year Card Messages Tip #3
The More the Merrier

“The Wisdom of Crowds” written by James Surowiecki describes how pooling the information of a group of people often produces better decisions than individuals do. The first example he gives is of a crowd at a county fair guessing the weight of an ox. The average of the guesses is more accurate than most of the individuals in the crowd.

Apply this concept to New Year greeting cards. On your own, you can’t think of anything with enough impact. It all sounds lame or unworthy.

If you pass the card around a group of people and everybody writes a short greeting the impact is huge. Even a few words from each person can create an emotional impact.

New Year Card Messages Tip #4
Be Cute

child’s picture, no matter how messy and naive, is a lovely thing. The cute figures and crazy colors are so endearing. Even a bright painted handprint brings a smile to your face.

New Year is about possibilities and hope. A child represents this beautifully. No need for any words, except “Happy New Year”.

New Year Card Messages

Searching the internet for ready-made New Year card messages may work for you. You might find the right sentiment. Being original might take more effort, but it will mean so much more.

For more, great card giving ideas, click here.