The simple act of sending printable birthday cards to employees and clients can make a tremendous impact on your business. Unfortunately, employees are less engaged and clients are less loyal than ever before. Both have plenty of options for employment and for products and services. By showing appreciation for them, you can help create loyalty for your business. Think of it this way, your employees and your clients are your best assets. Printable birthday cards can be your secret weapon to keep them very happy with your business.
We’ll take a look at why birthday cards are important and the impact they have on your business – Let’s go!
Company Culture Starts at the Top
If you manage or own a company, chances are your employees aren’t engaged. And the less engaged employees are, the more likely they are going to leave your company.
This turnover comes at a great cost. Companies lose up to $71 Billion every year due to employee turnover.
There’s one CEO who’s been sending out birthday cards to his 7,400 employees since 1985. Sheldon Yellen of Belfour Holdings started this habit over 30 years ago because he was hired by his brother in law and his fellow employees thought he was getting special treatment.
His intent was to send birthday cards to open up the door to conversations with other employees. He noticed that they worked and the effect of the cards went much deeper. He’s noticed how birthday cards have changed the level of communication between him and his employees and how it’s created a more giving culture.
Since the doors of communication are open, employees are more likely to stop by and say thank you. He credits birthday cards to helping him earn respect in the company. He also found that by showing appreciation to his employees, company culture was created where employees are more giving to each other.
When people feel appreciated, they extend that appreciation and show it to those around them. It’s a trickle-down effect. Even though sending printable birthday cards isn’t a new concept, they have more influence among employees. Employees aren’t motivated by money. They’re motivated by recognition, praise, and a fun work environment.
The right birthday card can accomplish all three.
Create an Emotional Connection with Employees
There are positive psychological impacts when you send printable birthday cards to employees. Birthday cards are a form of appreciation and gratitude for your employees and the contribution they make. As your employees receive birthday cards, sending printable birthday cards that create a cycle of positivity.
Let’s say that you have an employee who has been in a funk. They clock in, do the minimum amount of work, complain a lot, go home and collect a paycheck. You recognize that it’s their birthday and send them a printable birthday card. What that does for the employee is put them in a better mood.
Basically, the brain can’t focus on the good and the bad at the same time. Once the brain focuses on the positive, it starts to look for other positive things. This can lead to an increase in exercise and a decrease in depression. Studies by Harvard Medical Group have even linked gratitude to sending printable birthday cards.
Employees tend to be more empowered, confident and inspired. They’re also more committed to the organization. That’s a huge return on investment for something so simple. Once you send birthday cards to employees, follow up with a thank you for a job well done. This will start the positive momentum that can become infectious in organizations.
Are you the type who hates writing cards because you never know what to write?
Here are a few ideas to inspire you.
Printable Birthday Cards Drives Client Loyalty
Employee turnover costs companies a great deal. sending printable birthday cards even more. It’s up to 25x more expensive to create a new client than to keep a current one. There are many sending printable birthday cards, and birthday cards are part of the puzzle.
They show your clients that you’re interested in them as people, not just how much they spend with you every year. Birthday cards help transform transactional relationships to more personal ones with your clients.
Like what was found with employee engagement, engaged customers also add value to businesses. Customer engagement also has an impact on your bottom line.
Recent research by Rosetta Consulting shows that engaged clients are 5 times more likely to buy only from your brand. These engaged clients also buy 90% more often and spend 60% more per purchase. You can send an email or simply say happy birthday over LinkedIn. These are virtually automated processes, so you don’t have to think too much about it.
It’s a nice touch and might make a difference in your client relationship, but does it have the impact that printable birthday cards would have? While saying happy birthday over email and social media may be a new social norm, sending a birthday card can help you stand out and show that you care. It can show a level of excellence that your competitors don’t have.
Sending printable birthday cards can be a powerful tool to open doors with your clients. Combine this with follow up phone calls, thank you notes, and small thank you gifts, and you have a formula for a highly engaged customer.
Birthday Cards That Make a Difference
Can printable birthday cards really do all of that? Yes. This small, simple show of appreciation has the power to increase employee engagement, decrease customer churn, and increase your bottom line.
Why would you not take a few minutes out of the day to appreciate someone?
You may only have a few clients and employees or you may have thousands.
MyPostcard is ready and able to save you time and money to get those birthday cards out now.