Learning how to make a postcard becomes a no-brainer if you use a postcard maker, like the MyPostcard app or Canva.com. This article will take you through both options and how you can design the perfect postcard – with ease.
But first, which postcard creator service is best for your needs?
If you want to print your postcard yourself, or send it online, your best option is Canva, where you can design a postcard for free using one of their many templates.
But if you plan to send a real printed postcard to someone, MyPostcard is the best option. Once you’ve designed your postcard, either using one of the 50,000 templates motifs available, or one of the classic postcard templates you’re familiar with, they will print and send your postcard anywhere worldwide for you.
- Which postcard maker? MyPostcard Vs Canva
- How to make a postcard with MyPostcard
- How to make a postcard with Canva
- Essential tips for business mailings
Which postcard maker app? MyPostcard Vs Canva
When to use MyPostcard
Are you looking to send professional-looking printed postcards that are personalized to boot? Are you pushed for time? You’re not sure what exactly to write? Then this is the service for you.
MyPostcard makes it easy to add your own photos to thousands of designs or choose a classic postcard template with up to 9 photos. Of course, you can add your own message, but if you’re not sure, or you don’t have much time, you can simply select one of the pre-written quotes provided for every occasion.
You can design on the go by downloading the user-friendly app. Save yourself a trip to the shops, the search for stamps and the wild dash to a nearby post box. A postcard costs just $2.29 all in – that’s including template, industry-standard printing and worldwide delivery.
What about Canva?
Well, what is Canva? Canva is an amazing free tool which allows non-designers to create professional-looking designs with the help of templates, illustrations and stock photos. For anyone who is looking to send a card online, or wants to add pre-designed illustrations or their own photos to a postcard, this is the service for you. If you need an on demand service, use Canva and print immediately at home.
How to make a postcard with MyPostcard
Step 1: Choose your postcard template or personalizable design motif
First thing’s first, install the app here. Then you can choose from one of thousands of designs in different categories or simply select a template style to start uploading your photos too. MyPostcard also offers greeting cards, XXL cards, photo prints and audio cards.
Step 2: Upload your photos from your gallery, social media or mail.
Next upload your photos and arrange them as you please. You can crop, resize or edit and even change colors on the frame and add text. Upload from your phone’s photo gallery, use your camera, or add your map GPS location. Alternatively, you can upload pictures from your social media.
Step 3: Add or write your text message
If you’re short on time or you don’t know what to send – you can browse the categories and add a text quote instead of writing your own. At this stage you should also add the address, which you can save to your address book. Alternatively, send your address book link to friends and have them fill in their own addresses. They’ll appear magically (and securely) in your address book once saved!
Step 4: Preview and send!
All that’s left to do is preview your card and send it! You can schedule it to be send whenever you like or choose as soon as possible, which will see it send out by noon. The price of $2.29 includes printing and shipping.
How to send make a postcard with Canva
On Canva you can find hundreds of postcard designs with templates for the front and reverse side. You can use its tools to add illustrations, photos, text and more before printing.
Start by searching ‘postcards’ in the search bar, along with your search term if you’re looking for a particular theme. From there simply, design your postcard as wished and then download the format in a PDF or as an image to print yourself, or use online.
Psst! So many postcards you don’t know what to do with them anymore? Here’s 16 creative ideas of what to do with old postcards.
Essential tips for business mailings
You’ve probably heard it a thousand times. People are visual creatures. They do not like to read. So say it with pictures or videos if you want to capture your customers’ attention.
These same people will argue that digital advertising is the way to go and mailing postcards is so yesterday. If the consumer never sees your marketing piece it doesn’t matter if it is visually pleasing, or not.
The truth is, postcard mailings are still a valuable marketing tool. A person is more likely to view a physical advertisement than a digital one.
Your goal is to get that vibrant image into the hands of the customer. You want to deliver a message that peaks their interest and leads them to your marketplace.
Using a postcard maker like MyPostcard allows you to achieve the vital elements for an eye-catching advertisement that is sure to wow your audience.
Tip #1 Be your own photographer
All you really need when using a postcard maker like MyPostcard are eye-catching photos to upload.
Taking a captivating image of your business, product or a service is not as hard as you may think. If you are not comfortable behind the camera, take a few courses at your local community college. If time is an issue, find a mentor who can provide tips and critique your photos. You will quickly learn that photography for postcards does not require perfection, just a little creativity.
Tip #2 Craft your message concisely
There are two important features of an advertisement postcard. One is the image, the other is the message. For a mailing to be beneficial it has to be carefully thought out. Are you promoting a product, service, event, special or something else?
Ensure that the image you use coincides with your message. If you are offering 20% off red T-shirts, your image should include red T-shirts. Perhaps people wearing red T-shirts walking past your shop.
The added touch is having your store name or logo visible in the photo.
On the reverse side of the postcard, space is limited. The right side is dedicated to the return address and deliver to address, as well as postage.
The left side is where you will place your message. And it should be catchy, creative, and concise. Most importantly, it should have one crisp call to action.
Be mindful of your font. Font size and color play a key role in your postcards presentation. You want the message to be clear, easy to read and to match your brand’s style.
Tip #3: Determine your audience
Learning how to make a postcard won’t help you, if you don’t deliver it to the right person. Understanding how to target demographics will help you get your message in the hands of your target audience. If your message is directed to middle-income couples earning $100k a year, you may want to eliminate college students for example.
Tip #4 Get the timing right
Getting your advertisement to your audience on time is a big deal.
Say you are offering a discount for a particular time period. It will be important to plan your delivery date for at least a week prior to the special taking effect. This means the postcard should be in the consumer’s mailbox at least 7 days in advance. You will need to determine the postal service estimated delivery time and factor in holidays and non-delivery dates.
Tip 4: Brand correctly
Your logo should appear on every piece of marketing material you create. When using a postcard maker make room for your logo. The more people who see it, the more likely they are to associate it with your service or product.
Keep in mind, graphics made by your postcard creator can usually be used on social media and your business website. And if you use an email marketing service your postcard can also go out to your email subscribers.
How to Get Your Postcards Delivered
If you have a mailing list you can place a stamp on your postcards and drop them in the mail. If you are trying to reach a wider audience, you may want to consider a direct mailing service.
The United States Postal Service (USPS) and most full-service printing companies offer this. UPS Store’s also offer small businesses direct mail services, which include designing and printing postcards.
Sometimes these services, with the exception of the USPS, offer mailing lists you can purchase. If you do obtain a list, get in contact with MyPostcard’s B2B marketing to order large units of postcards.