What, oh, what to write in a birthday card? Sometimes it seems impossible to find the perfect message in a birthday card. You open the card, ready the pen, and simply draw a blank.

Did you know that 7 billion greeting cards are purchased every year?

With so many cards exchanged each year, penning a unique message seems difficult. However, it does not have to be so hard with the right advice.

Read on to learn what to write in a birthday card. Explore top tips to make your card something to remember.

Personal Story

Did this person have a major impact on your life? Was there one event in particular that embodies your relationship?

A birthday card is a great place to retell amazing personal stories. Remind your friend or lover of that birthday trip to the Caribbean.

Revisit the story that imprinted this person on your soul. The vast majority of people love to feel appreciated and a birthday card is a perfect way to share this.

Tell a Joke

For many, the contents of the birthday card are driven by the personality receiving it. Some people are not sentimental and prefer to avoid gushy situations.

For people like this, a birthday card is a good home for a joke. Perhaps the two of you have an old inside joke that is certain to bring out a smile. A tried and true easy joke is to point fun at the recipient’s age.

Describe Your Feelings

While some are insensitive, other people enjoy hearing how much they mean to you. For them, the beautiful words on the inside of a card are mass produced and mean little.

A birthday card provides an opportunity to peel the onion back and describe your feelings. Simply put, tell this person how important they are to you.

Tell them what personality characteristics you enjoy the most. List off the things that remind you of this person. An intimate message is a sure bet in the birthday card industry.

Let Your Children Write in the Card

Nothing cracks a smile easier than a cute message from a child. If you are short on birthday card ideas, pass the buck to your children.

Most importantly, they can eat space so the entire card is filled out. At the same time, family members love receiving a personalized note from their favorite nephew, niece, or grandchild.

This strategy yields the highest probability the recipient will save the card forever. Not only does it touch on the relationship between the two of you, but it takes a snapshot of the child’s place in that relationship.

What to Write in a Birthday Card – Wrapping It Up

The reason birthday cards are so popular is that people truly love the content within. In most cases, people cherish the personalized messages from family members or friends.

Retelling a classic story or telling a great joke could turn a birthday card into a lifelong memento. If you enjoyed this article about what to write in a birthday card, check out our blog for other great pieces on inspiration and photography.


Hiya, I’m Maud. I’m an English girl who's moved to Berlin - because who wouldn’t fall in love with a country which has words like ‘Kummerspeck’ hidden around every corner... I love traveling and finding out the quirks of each country - and what better way to remember them than on a postcard?

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